LEAD LIGHT: Lead Article for this weeks Happenings by Nancy Dyson
Many of us have experienced talking to a friend about a restaurant or type of car and then later see those very things show up on our social media feeds. Someone or something is always listening. Artificial Intelligence collects our personal data from our online activities, social media interactions and our user preferences. AI then analyzes this data and identifies patterns in our consumer behavior. This information is used by companies to create targeted advertisements that resonate specifically to us. In some ways it is good, I guess. I only see what I like, what I mention and what I linger over on FaceBook. Everyone else is only seeing what they are interested in too. We each have tailor-made marketing. You see Nike and I see Birkenstocks. I see ads for gray-covering hair dye and my husband sees videos for metal detectors and gold panning equipment. It is a bit creepy, but I don’t pan for gold, so I am glad I don’t get those commercials. (The fact our personal data is up for sale i...